Brochure: Shared Industrial Platform EMU

Our client (CRRC Corporation Limited) asked us to produce a batch of brochures advertising a novel high-speed train system design at the 2018 Innotrans exhibition in Berlin, among other international groups. The brochure should display humanistic qualities, a sense of future and enjoyment while being smooth and effortless.

As the leading graphic designer, I was responsible for creating the brochure's visual design. My contributions include typesetting, creating visual aids, sampling and rendering photos etc.

The brochure visually and effectively contributed to the communication among CRRC and other international companies at the exhibition, photos from which were also used by multiple editorial sites.

To relate to the novel double deck train design, I split the pages into three vertical sections, with the centre displaying the rendered appearance of the train acting as a split line. The main sections of all pages are constrained by a giant train shape, further suggesting the double-deck train design.

To achieve a sense of effortlessness and smoothness, we deliberately left empty spaces while ensuring the content naturally flowed horizontally on the main pages. The top and bottom margin used curved deep grey strips traced with a gradient ribbon from red to blue as a frame, adding a sense of gentle, smoothness and future.

In addtion, a round corner is cut out at the bottom right of the first page to make it more comfortable to open the brochure.

To show humanistic qualities and cosiness, I carefully chose colour combinations (pink, orange and a gradient of gray) and adopted smooth curves in the visual aids.

To display a clean, confident and powerful image, we used simple shapes with high colour contrast in the infographics.