Life Among Algorithms

A poster campaign concept empowering AI algorithm influencees through raising awareness.

Individual Project by Di Ba, March - July 2021 | 10-15 min reading time

How might we encourage ethical algorithm uses?

Overview

Artificial intelligent computer algorithms have gained considerable popularity in many societies. However, some cases suggest algorithms can be biased.

After a survey participated by an inclusive group, I discovered an imbalance of power between the algorithm users (data analytics etc.) and the algorithm 'influencees'. Therefore, this project aims to empower algorithm influencees by raising public awareness of the increasing algorithm uses in daily lives, leading to a more socially sustainable society. This is an individual project conducted by myself.

The word "algorithm" in the current project specifically refers to "Artificial Intellengent Computer Algorithms". For clarity and efficiency, the phrase here is shortened as "algorithm". Many editorial media use the same reference.

There are various of AI algorithms, many of which can be seen around us, such as facial recognition, product recommendation etc. "Algorithm influencees" refers to whose lives have been affected by the AI algorithms.

The word "influencer" can be commonly seen on social media, which refers to a specific group of people whose lifestyles are adored and followed as a trend. By naming the word "influencee", I was trying to emphasis on the power relationship between AI algorithm users and target data sources("the public").

The current project specifically works on social sustainability, aiming to improve individual well-being in the societies. Detailed information can be found in a following paragraph.

Take me there

Ethnographic Research: How well do people know about algorithms?

My online questionnaire and interviews received 41 quality respondents from 4 ethnic groups ranging from 20 to 70 years old. I discovered that most participants had limited understandings of how AI algorithms might affect their lives. Based on attitude towards algorithm applications and willingness to act, I categorized participants as three different personas shown in the image below.

Inspired by the results, the current project should focus on raising public awareness, equipping people with knowledge, and encouraging individual responses. The project should act as a preparation for a further transition towards more ethical algorithm uses and robust systems.

Deliverable: A Poster Campaign Concept

The deliverable of the project consists of 4 different posters plus a website. The four posters describing four different AI algorithm applications shall be placed in their relevant scenario. For example, the navigation can be seen on buses or undergrounds. Each poster shows a simple task usually done by a computer program, putting the audience in the position of an AI algorithm.